Contenu Writing

An Entrepreneur’s Guide to Ghostwriting

Great ideas demand time and effort for a greater execution. Your focus on your business may often leave you with little to no time to concentrate on your passion for writing and communicating with the world at large. So, if you have got a great idea to work on a blog/book but are bogged down by time constraints, then ghostwriting is what you may actually need.

What is Ghostwriting?

Ghostwriting is a simple process which helps bring ideas to life by bridging the gap between those who “want” to write and those who “can” write. To begin with, an entrepreneur and the ghostwriter need to be in sync with each other’s thoughts and perspectives.

Once you have hired a ghostwriter, all you need to do is to narrate the idea, share your thoughts, or maybe, provide an outline and there you go. The ghostwriter gets into business and gives a shape to your perspective. This content then goes under the business owner’s name.

Surprisingly enough, not many entrepreneurs opt for ghostwriting, making their passion to write getting delayed or not taking shape at all. Contenu presents you with an ultimate guide to successful ghostwriting – both the pros and cons of hiring a ghostwriter – to help entrepreneurs make informed decisions about hiring one.

How can Ghostwriting help?

You can do more in less time.

While you are busy running an enterprise and you have no time to write. Fair enough! In such a situation, a ghostwriter will assist you with the research required for your blog/book. Considering spending an hour a day to provide some inputs and then your ghostwriter can gather all the content for you.

You don’t need to be an expert writer.

If you feel that you have a wealth of expertise to share with others or have got a great story to tell, but don’t know how to write or don’t find yourself good enough to do that, then ghostwriting is what you need. You won’t be an expert writer but might need to possess some great narration skills to get the job done.

You don’t need to delve into the subject to be an author.

All that you can provide is a brief outline and your freelance ghostwriter will fill in the gaps. However, you need to narrate the situation, theme and perspective to get the desired outcome. It is difficult to find someone with great creative edge, and an ability to listen and comprehend your perception.

Some Cons of Ghostwriting.

Monetary investment.

Ghostwriting can be a bit expensive if you are hiring a writer on a freelance basis. Ghostwriters do charge a good amount of money as they are putting across time and efforts as per your convenience and availability.

Choosing a writer is difficult.

Writers are everywhere but the best ones are hard to find. Finding a good ghostwriter, who understands your perspective on the topic of interest to transform it into a meaningful content is difficult.

Steps to evaluate a ghostwriter

Once you have made up your mind to hire a ghostwriter, you need to evaluate/shortlist your choices in some simple and easy steps. Here are some tips to find the best ghostwriter for your business/personal writing assignments.

Writing Portfolio.

Reviewing Portfolio is a brilliant method to evaluate the quality of writing in a specific genre. Always ask for a few samples or links to past work to understand the level of expertise, the tone of the writer and creativity in order for you to judge their capabilities to handle your project.

Personal Interview.

Never hire someone you don’t know anything about. It is good to know if the ghostwriter you are planning to hire through a personal or video interview to understand them at a deeper level.

  • Personal Interview is a crucial step to figure out if both of you are on the same page.
  • Get a bird’s eye view of the researching and writing procedure they follow.
  • Know if your preferred ghostwriter is willing to do extensive research on your project if required.
  • Ask if he is comfortable revising or fine-tuning the work.
  • Get a clear picture of the estimated timeline of content delivery.
  • Come to an understanding of the frequency of interaction you both are comfortable with.

This simple and easy approach will help you find someone you can trust with your writing requirements. After all, establishing the right connection isn’t that difficult, provided the process begins at the right point.

Having said that, Contenu offers ghostwriting services to entrepreneurs across the globe. We understanding your perspectives, thoughts and personify your approach in the form of a meaningful writeup.



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