Content Marketing for eCommerce Websites
One of the easiest ways to get customers running to your eCommerce store is well strategic and innovative content marketing. Most customers on the internet will form an opinion about your company after reading your content! Most consumers love reading blogs and articles more than advertisements and the best thing about content marketing is that it costs far less than conventional marketing. However content is a competitive ballgame and the trick lies in making it engaging and fresh at the same time. Here are some tips that can help you ace eCommerce content marketing:
Know your buyers through and through
The biggest challenge in content marketing is to understand the buyer’s personality. You need to really know what your target audience needs and customize your content accordingly. You need to know specific details like location, income levels and age to determine how your content can be customized according to your focus demographic. You can create a focus group and conduct surveys to draw conclusions about what your content should communicate to them. You should have buyer persona templates in place to act as a guide for your content creators.
Understand your competition
You must reverse engineer your main competitors to figure out the source of their back links. This will also help you form an overall idea about the industry, market and sector you are working in. You have to identify the brands that have high rankings in the area you want to shine in and then use analytical tools to figure out what exactly is making their content work. Observe their blogs, landing pages and copy writing style to identify ideas that you can use for your own content marketing.
Define your type of content
Identify the type of content that will help you reach out to your target buyers in a convenient and effective manner. Here are some ways to do it.
- Opt for case studies because they help in propagating brand awareness and highlight the benefits of your products and services.
- Use a buyer guide which will help your organic search ranking nice and will also make readers trust your brand before making a purchase decision.
- Utilize product comparison too as a content option, by putting similar products and services offered by other companies and contrasting them with what your company is offering.
- Publish infographics and podcasts to jazz up the information you are broadcasting.
This will help you reach out to a newer audience by simply switching the medium of content. Another type of content you can focus on is customer reviews since testimonials really help in increasing the credibility of your eCommerce store.
Make a content calendar
If you want your content marketing plan to truly shine you need to have a really well planned editorial calendar in place. It helps you allocate your time and resources wisely and systematically. The major information that you need to focus on are the publishing dates. These should be determined in accordance to your understanding of your target audience.
Make your content more visual
It is a well established fact that images and videos create more engagement when it comes to content marketing. This is even more important in eCommerce where a visual depiction of your product is often what makes the customer decide. Online videos aren’t that commonplace yet so if you use videos to promote your product it will automatically ensure that you are a cut above the rest.
Content is what will make your eCommerce site stand out and you must focus on making your content marketing plan as coherent and exciting as possible. When it comes to customers in the virtual world, content is part of their buying experience!