A Step-by-Step Guide to Master the Best Content Marketing Recipe!
We always cook a meal with some intention in our mind – be it serving your guests the best food they’ve ever had in their life, winning the heart of your partner or maybe just to treat yourself with some greatness. Similarly, content marketing comes with a set intention – saying your brand’s story in an engaging and compelling way to interact with current customers and potentially attract new ones.
According to recent research on market trends, an important fact was uncovered – brands that publish 16+ blog posts a month generate as much as 3.5x more traffic than their competitors that publish 0-4 posts a month. That might be a reason sizeable enough to draw your attention to content marketing and we’re here to help you out. Content marketing, as an art, is essentially like cooking. Here’s how to master the art:
Know what you really want to cook: The first step to start out with a great content marketing strategy is to really understand what aspects of your brand you want to market. Is it the brand as an entity, or just a certain product? The decision is on you.
Know your Customers
You might be the best chef in the world but if you serve the main course to the person asking for dessert, it’d be no good. In content marketing, you need to identify your brand’s target audience so you can specifically cater to their tastes with your posts. This makes sure you engage with the correct demographic your brand is intended to serve.
Add Fresh Recipes to the Menu
No one wants to have the same food every day. They will get bored. Make sure the content of your blog is unique and not repetitive. You might devise an editorial calendar to know exactly when to want to post an informative, descriptive or entertaining article.
Measure your ingredients
Add a bit more salt than required to your favourite dish, and it’s ruined. Keyword density might be important in a blog post for SEO but the quality of the post is by far the biggest factor to keep your customers hooked to your brand. Try not to jam keywords in your post. Keywords might boost your traffic in the beginning, but you’ll quickly start losing your audience.
Commit to Improvement
Constantly promote your post by building an email list and sending notifications soon as a new post drops on your blog. You should also tap into the potential that social media offers. Be it an unpaid or a paid promotion, a strong social media promotion strategy will make sure your content racks up a lot of attention from your target demographic. By monitoring the progress you’ve made, you can tweak your promotion strategy at regular intervals to make sure it’s always up to date.
Learn from your Mistakes
The reason some chefs are considered the best in the world is their years of experience. Your previous post might not have been liked by your audience or maybe you had misjudged your target audience in the first place. Always stay on your toes and assess whenever you make an error and apply that assessment to your next post.
Now that you’ have a well enough understanding of the art, go cook. Creating a long-term but engaging content strategy is no easy feat but if you are aware of your long and short-term goal, it’s certain to pay off well. Be confident and always be ready to evolve with the latest market trends. Be the efficient content marketer and storyteller that your brand needs.