The idea of incorporating content marketing does not necessarily strike to be a foreign concept, having been around for nearly a century now. However, as a discipline it witnessed a monumental paradigm shift only from 2007, according to statistics, owing greatly to the global digitization...
Content marketing is, in its essence, a form of brand marketing. The agenda of content marketing for a restaurant, like any other form of marketing, would be to attract and bring in new customers while keeping the existing customer-base of your restaurant engaged. It entails...
Content marketing still rules the roost when it comes to being everyone’s favourite marketing strategy. Brands are lapping up the idea of innovative storytelling through engaging content and increased competition means newer trends. Here’s a quick run-down of the latest digital marketing developments that will dominate...
"According to the Content Marketing Institute, 91% of B2B marketers now use content marketing; over 70% of whom can demonstrate its success in boosting stats." The best brands in the field of content marketing would set a definitive strategy and execute it, to ensure maximum visibility...
We always cook a meal with some intention in our mind – be it serving your guests the best food they’ve ever had in their life, winning the heart of your partner or maybe just to treat yourself with some greatness. Similarly, content marketing comes...
As the year draws to an end, with only a few days to go for 2019, it is time for an introspection! Before you attempt to formulate your social media campaigns for the new year, it is important to have a look at the most...
Business today is all about cut throat competition where a brand tries to win over consumers by building or reinventing their identity. In order for your business to sustain in such a cramped marketplace, great brand building is important. And one of the best ways...
One of the easiest ways to get customers running to your eCommerce store is well strategic and innovative content marketing. Most customers on the internet will form an opinion about your company after reading your content! Most consumers love reading blogs and articles more than...
YouTube is like a Pandora’s Box. It’s like a secret treasure chest full of amazing videos that include everything from a cute cat playing a piano to an in depth video essay about climate change. You must have spent hours at looking at a viral video...
Social media is a lot like that secret superpower that everyone has in their marketing arsenal but has a hard time figuring out how to fire the digital marketing machine gun. Did you know that 22% of the world population is now on Facebook and 450...