2018 Rewind: 6 Social Media Trends that Dominated the Marketing World!
As the year draws to an end, with only a few days to go for 2019, it is time for an introspection! Before you attempt to formulate your social media campaigns for the new year, it is important to have a look at the most successful social media campaigns, and take stock of the social media trends of the current year. These 6 social media trends of 2018 will help you formulate your strategy and stay ahead of the curve the coming year:
Artificial Intelligence (AI) has been one of the game-changers in every field in 2018, including social media. AI has become almost indispensable when it comes to marketing and social analytics. However, we have seen some innovative applications of AI in other aspects of social media as well. The year 2018 has witnessed AI doing some pretty hefty tasks ranging from scripting marketing campaigns. In 2019, it is expected that more companies would embrace AI when it comes to their social media presence.
Gone are the days when brands only approached celebrity influencers for their campaigns. This is the age of micro-influencers and nano-influencers. Yes, celebrities do have a huge reach, but micro- and nano-influencers have smaller but a highly engaged and active audience on their personal social media. Brands are tapping into this audience by collaborating with smaller influencers in their latest social-media campaigns. The year 2018 has witnessed a large number of brands embracing this trend and spiking their engagement stats by leaps and bounds.
Target Generation Z
Generation Z is the environmentally-aware lot with social media at their fingertips. GenZ forms a huge chunk of any brand’s target audience now. In 2018, brands have been adapting to cater to Gen Z; and their changing lifestyles. The younger audience is health and environment conscious, dynamic. It has constantly been the decisive factor in the rise and fall of every new trend- primarily because of the sheer bulk of information at their disposal. Brands have been taking stock of these factors and trying to appeal to Gen Z by making their marketing style more innovative, impactful, and “young”.
PR- Marketing Integration
PR and Marketing integration is a crucial factor for success in this social-media-driven world, and a lot of companies have realized that in 2018. Combined media strategy sees companies align their marketing, PR and social media platforms, as they work toward the same goal of brand awareness and ROI. User-generated content is a rising marketing tool that aligns well with this strategy.
As consumers are becoming increasingly aware of the impact businesses have on society, it is important for brands to establish their ‘purpose’. It is not only what brands sell, but what they ‘stand for’, for that becomes a decisive factor for millennials when they decide to patron a brand. Consumer expectations have made it imperative for brands to take stances on important social issues and voice opinions through their social media. This has contributed to a spike in user engagement with their message-driven social media campaigns.
Social Media – Purchase Cycle Integration
The year 2018 has shown companies attempt to integrate the buying cycle with their social media. This could be attributed to the fact that fewer steps in the buying journey lead to lower cart abandonment rates. Since brands have been collaborating with social media influencers to promote their products, it is but natural to link the buying process with the company’s social media as well. Visual search and image recognition are key technological developments that will help elevate this social media trend to new heights the coming year.
How can we help?
All the new social media trends seem to have one thing in common- they are all re-affirming the age-old advertising adage that content is king. At Contenu Writing, we believe that a brand can only shine in today’s crowded cyberspace if it has a brilliant content strategy in place. We work with global brands on LinkedIn Branding, Social Media Management, SEO, eCommerce Marketing and promotional copywriting to ensure that a brand can stay ahead of the curve, and turn heads, virtually!